If your guest only wanted to see the obvious tourist spots and take the same photos as everyone else, they would have bought a generic guidebook at the newsstand. The traveller's profile has changed: when someone books a holiday let, they want something deeper — they want to know where you have breakfast.
The true magic of hosting isn't just offering a comfortable bed, but providing an immersion in the local culture. That's what transforms an ordinary stay into an unforgettable experience — and what earns 5-star reviews.
Guests want to live like locals
At Guialo, the statistics show that the "Local Tips" section is usually the most visited part of the entire guide. And the most common host mistake is precisely trying to create a phone book with 50 restaurants and attractions. That creates confusion and decision paralysis — the guest reads it, can't choose, and ends up turning to Google like they would in any city.
Create your local "treasure map"
The golden rule of great hosting is curation. Instead of listing dozens of average places, list the 3 best ones you actually visit and trust. Some examples of recommendations that add real value:
- The secret bakery: the one with bread fresh out of the oven at exactly 5 p.m.
- The authentic nightlife: the neighbourhood bar with the best live music on Thursdays, far from the tourist traps.
- The late-night lifesaver: the best-stocked pharmacy in the area, with 24-hour delivery — something that gives travellers with kids an enormous sense of security.
That curation is also one of the pillars of hosts who collect top ratings. It's no coincidence it appears as one of the secrets in the mathematical secret to earning 5 stars on Airbnb.
The power of convenience: make action easy
Giving the tip isn't enough — you need to shorten the path between the guest's desire and the experience. This is where technology becomes your best employee: every recommendation with a direct link to Google Maps, the venue's Instagram, or the booking WhatsApp. With one tap, the guest goes from the couch to the street.
In a printed guide, none of that is possible — paper has no GPS and no links. If you still use a paper manual, it's worth understanding why digitising your rental changes the game.
Offering authentic local experiences is the cheapest and most efficient marketing strategy to win guest loyalty and stand out in the crowd of holiday let listings.
Frequently asked questions
How many local recommendations should I include in the guide?
Less is more. Instead of dozens of options, focus on 3 to 5 places per category (eating, coffee, emergencies). Lean curation avoids decision paralysis and conveys more confidence.
What kinds of places should I recommend besides restaurants?
A bakery, a 24-hour pharmacy, a supermarket, an ATM, public transport, and one or two off-the-beaten-path outings. What solves everyday needs is often valued as much as the tourist attractions.
How do I make it easy for guests to actually visit the places I recommend?
Add a direct Google Maps link to every recommendation. Shortening the path between tip and action is what turns a suggestion into an experience.
Is it worth recommending places I don't actually go to?
No. The strength of a recommendation lies in its authenticity. Only recommend what you truly know and trust — that's what separates your curation from a generic search.
